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Nick Varney
Nicholas "Nick" Varney (born 28 November 1962)〔Chris Blackhurs (10 March 2010) (Merlin Entertainments cashes in with a ‘monopoly’ on London attractions – Business – London Evening Standard ). Standard.co.uk. Retrieved on 2013-07-09.〕 is a British businessman who is the chief executive officer of attractions operator Merlin Entertainments. He rose to his position in 1998 after a background in marketing.
==Biography==
He began as a junior marketer in the mid-1980s, later progressing to senior roles. He worked as marketing director at Alton Towers in the early 1990s.〔Sarah Bridge (6 July 2009) (The Sunday Interview: Merlin Entertainments' Nick Varney ). thisismoney.co.uk〕
In 2011, he stated his belief that free admission to British museums and art galleries were primarily used by "foreign tourists and middle class people who can afford it."〔Alistair Osborne (16 October 2011) (Cutting VAT on hotels could create 80,000 jobs ). telegraph.co.uk〕
In business circles, he is widely seen as an aggressive marketer and was quoted in 2011 as saying "if you can get out of our attractions without buying tickets for the others, well, good luck."〔Ruth Mortimer (23 June 2011) (The man on a quest to spread Merlin's magic ). marketingweek.co.uk〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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